Josiah Pasikale
Portfolio of Work |Digital Content Communication Specialist
I’m a digital communications specialist, strategist, and entrepreneur. I create clear, engaging digital experiences that help people connect, learn, and thrive.
My experience spans government, education, healthcare, and the not-for-profit sector across Aotearoa New Zealand and Canada. I specialise in digital transformation, content design, websites, marketing, digital user journey, and communications.
Most recently, I have had the opportunity to improve the digital candidate journey for the Health New Zealand careers website. Guided by my Tokelauan, Fijian, and Chinese heritage, I bring a practical, creative, and people-first approach to every project.
If you would like to contact me, please send me an email.
Josiahpasikale@gmail.com
Please see below some more of my work experience.
Health NZ Te Whatuora 2026 - present| digtial advisor
In 2025, I had the opportunity to be a Story Advisor for Flinch agency on a documentary about climate change and invasive species in Niue. With my creative, technical, and communications background, I was able to advise the documentary's storyline to completion. The film premiered at COP30 in Brazil and was received with high praise from sponsors and delegates.
Radiation Therapist web page | Health NZ
Led the redesign and optimisation of key areas of the Health NZ Careers website to improve candidate experience and support international recruitment goals. Simplified complex registration and recruitment information, developed clearer navigation pathways, improved plain language on site, and created targeted campaign pages for priority markets. The work resulted in a more consistent, accessible, and user-centred website experience, helping candidates find information more easily and navigate recruitment pathways with greater confidence.
Skills
Website management, Digital optimisation, User experience (UX) design, Information architecture, Journey mapping, Website auditing, Accessibility (WCAG), Content management systems (Silverstripe), Conversion optimisation
Firetale 2013 - 2022 | Founder, Marketing, Strategy, Content Creator.
In 2025, I had the opportunity to be a Story Advisor for Flinch agency on a documentary about climate change and invasive species in Niue. With my creative, technical, and communications background, I was able to advise the documentary's storyline to completion. The film premiered at COP30 in Brazil and was received with high praise from sponsors and delegates.
Firetale Showreel
Firetale was started in 2013. I started as a content creator pursuing my passion of storytelling through beautifully captured moments. The business quickly grew from just me to four full-time staff and several contractors. Through the business, I traveled the world with international clients, in the process winning two business awards acknowledging my efforts. I currently work as a sole trader today, partnering with clients to develop their business, marketing, communications, and digital products.
Business Cases
PPTA Tiriti Toolkit
Post Primary Teachers Asassociation | Senior Communications Advisor | May 2025 - Present
As Communications Advisor at PPTA, I streamlined internal processes by automating survey-to-email workflows with Zapier, cutting down manual admin and improving response efficiency.
I led the first phase of PPTA’s new SharePoint intranet project, designing a centralised hub that brings staff resources, documents, and tools into one accessible space.
In my role, I act as a digital platforms specialist across SilverStripe, SharePoint, Stratum CMS, and EzyMerch, Zapier etc, supporting teams to build, update, and optimise online content.
I also coordinate campaign subpages and resource toolkits on the PPTA website, ensuring national campaigns and PLD initiatives have clear, consistent, and engaging online visibility.
I produce a wide range of content — written, video, design, and digital assets — using Adobe Suite, Canva, and Office 365 to support communications across the organisation.
To help lift capability across PPTA, I’ve delivered workshops on Copilot, ChatGPT/AI, and Power Automate, supporting staff to integrate new tools confidently into their work.
Working alongside a web agency and our project lead, I helped implement the online PPTA Tiriti Toolkit, ensuring it was accessible, functional, and aligned with organisational goals.
Hāpaitia Shared Services | Digital Senior Content Communication Specialist | April 2022 - October 2025
I worked closely with subject matter experts on the People & Culture team to design learning modules. This included working with the Articulate 360 suite and learning instructional design. A digital content specialist working across different content management systems including, SilverStripe, WordPress, SharePoint, Articulate360, Dyamucs 360, Adobe & Microsoft 365 suites.
I am also an experienced communications advisor and wrote the key stakeholder comms strategy for digital products, how-to guides, news stories, and technical product write-ups.
I was also tasked with the phase two build of the organization’s intranet. Quickly adapted to the situation learning the program SharePoint and becoming an expert in the organization who could use the application. Also delivered SharePoint training to the organization, assisted with Ohu Mahi induction project, and assisted with phase two build of the organization’s website.
Skills
Lead co-design groups, Collated data, Delivered training on SharePoint, Content creation, Internal communications and marketing, Digital channels advising, Digital project management, Customer service, Technical writing.
Website: www.ohumahi.nz
The Learning Enrichment Foundation Intranet
The Learning Enrichment Foundation | Toronto, Canada | Senior Digital Marketing & Communications Advisor | Jan 2023- Oct 2024
Tasked with building and implementing phase 1 of the intranet project. Provided training, strategy, presentations, and advice on the intranet project. Managed the social media accounts and provided digital strategy to grow an online community. Created marketing materials which included design, video, and copywriting. Successfully implemented an intranet across an organization of 500+. Wrote plan for phase 2 of the intranet.
Skills
Project management, planning, strategy, key stakeholder engagement, video editing, design, and marketing.
Website: www.lefca.org
Teach NZ website
Ministry of Education New Zealand | Senior Māori & Pacific Communications Advisor |Website Advisor 2020 - 2022 (12 Months)
Cultural advisor for the More Teachers in New Zealand campaign, web advisor for Teach NZ website, and advisor for the online consultation tool. Performed online audit on the Māori education strategy and Pacific Education strategy. Wrote internal processes for the online consultation tool for all the organization to utilize.
Web advisor for The Ministry consultation website, and main website education.govt. I was involved in a large content migration project when updating the Ministry website.
Skills
Communications, Web advising, Digital strategy, Digital project management, Customer service, Google analytic insights, Cultural advising, Technical writing.
Website: Teach.nz | Education.govt | Consultation.Education
Toi Whakaari New Zealand Drama School website
Toi Whakaari New Zealand Drama School | Marketing Specialist | April 2019 - October 2019 (7 months)
In charge of the schools website updates using WordPress, developed a social media calendar , and project managed the schools 2021 Prospectus.
Skills
Marketing, Web advising, Project management, Digital strategy.
Website: Toi Whakaari: New Zealand Drama School