Whare Hauora didn't know where to start when it came to approaching their brand in the digital marketing space. We helped Whare Hauora identify their digital voice and brand to help communicate there message. Below is a motion graphics piece we created from ideation through to design and motion. We chose motion graphics as a way to communicate the video because the it was able to communicate a lot of information in a short amount of time.
Whare Hauora Promo Video.
We designed every frame from script through to sketch and the we finally brought the sketch to digital life with digital illustration and motion. We chose vector art as the illustration style as we thought it would work well to describe the technology.
Below are the product shots that we took of the Whare sensors. We chose to use simple white and floral props to create a natural look for the technology. We used natural tones to bring a sense of calm and peacefulness to support the Whare Hauora brand.
Below is the colour iterations we provided for the Whare Hauora Brand to help them stand out on social media. The sensor kits were framed as a house to communicate the intentions on the product.
Whare sensors on colour.