Bee Intelligence came to us with an idea to incorporate hologram motion graphics into a video to help promote their new “Bee App”. We worked with them to ideate and formulate a storyboard and script. After the ideation phase we moved to production where we filmed the video in Blenheim, South Island. Once filming was finished we put together iterations of the motion graphics and then delivered a promo video everyone was happy with.
Bee Intelligence - Promo Video
Each scene was first storyboarded, then filmed and then we designed motion graphics that would be incorporated in the video. It was very important to make sure the graphics made sense with the app. We worked very closely with the team at Bee Intelligence to understand the language, data and insights of beekeeping. All the graphics in the video are specifically designed according to the progression of how beekeeping is done on a day-to-day basis.