Creative Conversation

Lilia Alexander | Edition Six


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How did you get into your line of work?

I've been involved with ‘entrepreneurship’ since school days, having created several different small businesses & startups with varying success. I started getting into social media pages for fun when I was younger, but only started realising my potential once I created a page for major flooding updates in 2015. This page has evolved into a media company (Wellington - LIVE) which is now my main 'job.'


What do you enjoy most about your job?

I have flexibility to work whenever and wherever I want. All I need is the internet. This means I can travel and work at the same time and not be restricted to certain hours for working like most people are. This means life is a lot more chilled out and easier to do the things I want to do.

Where do your ideas/creativity evolve from?

I'd say all ideas are connected to some sort of inspiration from the past. I don't have a particular area or person to look at for ideas. I just see what comes in front of me and build ideas off that.


What are some of the challenges you face in a creative role?

Well it turns out my Surface Pro 3 i7 can't play back the high quality videos from my new GoPro 7 so I have an annoyance of needing to find a new laptop (which I hadn't planned to do for a while). I don't really have many challenges with creating work otherwise. It's all fun.

Is there a favourite project you've created?

In my trip to the Cook Islands in August this year I made a promo video entirely alone for the first time. It's ended up with over 600,000 views and a reach of 2 million so I'm pretty happy with that. Before this, I wasn't too sure how good I would be as a 'proper' content creator myself, but now I know I can do it.

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Do you have any tips and advice for fellow creatives?

The main thing is to just get out there and do it. Build skills. I've been using DSLRs since I was thirteen years old just for fun to get nice pictures. I never thought I would end up building skills I could use for work. If you are wanting to be a creative, it is important to understand the basics (how to make a photo look attractive, timing for videos, music) - some people have the eye for this and some people don't. You also need to understand what your audience wants to see and work towards that.

Also, I currently own turtles and one day I want to start my own reptile park.