Lilia Alexander | Edition Six
How did you get into your line of work?
I've been involved with ‘entrepreneurship’ since school days, having created several different small businesses & startups with varying success. I started getting into social media pages for fun when I was younger, but only started realising my potential once I created a page for major flooding updates in 2015. This page has evolved into a media company (Wellington - LIVE) which is now my main 'job.'
What do you enjoy most about your job?
I have flexibility to work whenever and wherever I want. All I need is the internet. This means I can travel and work at the same time and not be restricted to certain hours for working like most people are. This means life is a lot more chilled out and easier to do the things I want to do.
Where do your ideas/creativity evolve from?
I'd say all ideas are connected to some sort of inspiration from the past. I don't have a particular area or person to look at for ideas. I just see what comes in front of me and build ideas off that.
What are some of the challenges you face in a creative role?
Well it turns out my Surface Pro 3 i7 can't play back the high quality videos from my new GoPro 7 so I have an annoyance of needing to find a new laptop (which I hadn't planned to do for a while). I don't really have many challenges with creating work otherwise. It's all fun.
Is there a favourite project you've created?
In my trip to the Cook Islands in August this year I made a promo video entirely alone for the first time. It's ended up with over 600,000 views and a reach of 2 million so I'm pretty happy with that. Before this, I wasn't too sure how good I would be as a 'proper' content creator myself, but now I know I can do it.
Do you have any tips and advice for fellow creatives?
The main thing is to just get out there and do it. Build skills. I've been using DSLRs since I was thirteen years old just for fun to get nice pictures. I never thought I would end up building skills I could use for work. If you are wanting to be a creative, it is important to understand the basics (how to make a photo look attractive, timing for videos, music) - some people have the eye for this and some people don't. You also need to understand what your audience wants to see and work towards that.
Also, I currently own turtles and one day I want to start my own reptile park.